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March 27, 2024
Since founding Moloco in 2013, we have expanded our impact and built a thriving ecosystem of customers, partners, and end users who have all benefited from our advanced machine learning technology and expertise. At Moloco, our pursuit of innovation and excellence is a continuous journey.
Today, we’re excited to share a milestone in this journey — introducing the new names for our suite of products:
Over the past few years, our products have evolved tremendously, leading us to introduce new names that better reflect the expansive suite of products we offer. We believe these new product names better represent our mission to empower businesses of all sizes to grow through operational machine learning. Here's a closer look into the new names for our products:
Moloco Ads: Evolving from Moloco Cloud DSP, Moloco Ads enables mobile app marketers to reach and acquire high-value users on the open internet through advanced machine learning technology. We're committed to meeting the needs of our customers across diverse verticals and geographies, focusing on creating real value to help their businesses grow.
Moloco Commerce Media: Whether it's traditional retail, marketplaces, food delivery, or beyond, Moloco Commerce Media (previously named Retail Media Platform) is expertly designed with advanced machine learning technology to build and grow online commerce into a profit center. We're dedicated to understanding the unique business needs and offering bespoke ad solutions that drive meaningful engagement — a successful commerce media business is a win for all.
Moloco Streaming Monetization: Rebranding from Moloco Monetization for Streaming and OTT, Moloco Streaming Monetization strives to transform monetization for streaming services using advanced machine learning technology. We’re committed to providing a smarter solution for streaming and enhancing viewer engagement through ad relevance and seamless ad operations.
Our naming update reflects more than just a rebranding of product names; it embodies our deep-rooted commitment to growth and serving customers across the world in various industries and verticals. We thank our customers and partners for their continued support and look forward to partnering with them to grow their business.
Introducing the Moloco agency partner programScale your agency's growth and set new industry benchmarks through the Moloco agency partner program, designed to empower advertising agencies across the globe to enhance their performance and excel in the open internet.
Notice: Scam websites using Moloco’s nameMoloco identified several fraudulent scams using emails, messages, and websites that falsely claim affiliation with us. We are actively taking legal action in the appropriate regions.
AppsFlyer’s Performance Index recognizes Moloco as a premier partner on the open internetCheck out Moloco’s latest top rankings in the 16th edition of AppsFlyer’s Performance Index, a key benchmarking report for mobile app marketing since 2015.
Moloco extends its commitment to growth in the APAC region with two new hires: Jay Trinidad and JaeKyun Ahn Moloco recently hired Jay Trinidad, General Manager of Asia Pacific and Head of Strategy, and JaeKyun Ahn, Country Manager for Korea. Learn about Moloco's commitment to growth in the APAC region.
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